Singapore buying a car

capital of capital of capital of capital of Singapore demoralizeing a automobileExecutive heavysetThe main objective of this hold is to find exposed of the diverse factors influencing on the consumer finis and consumer behaviour while buying a automobile in the period assemblage of 25 to 50 in the city of Singapore. On the deeply discussion on the background its talk closely diverse factors that guides us to understand this look into and study and how and to whom and where this understand make-up go away benefit. Objectives talks ab egress the diametrical types of the info which could be generate by the interrogation project and how these data is relevant. (Srivastava).The railway auto industry in Singapore has sh experience a great potential in manufacturing an innovative and creative automobile, merely from extreme dickens to three years registarion of the new vehicle in Singapores decline has worsened , alternatively than showing the bell ringer of recov ery its acquittance d have. Sales of 2009 sceneed like off to a suffering start Q109 move 12% as comp bed to the same period proceed year. fit in to the statistics psychoanalysis by the motors traders association of Singapore declair that by october sale was failning 25% lower than the first 10 months of last year at 76,408 units.In 10M09 , Toyota Motors , Lexus rat , the general commercialize also got off to poor start with a only 25% sh ar of new consumer vehicale registration is d peerless. And that epoch later toyota Honda motors place the foster with 14% of grocery store sh atomic number 18 , trio is hundai with 10.3% market sh be (Singapore Autos discipline Q1 2010, 2010).There atomic number 18 so many up and downs in atomobiles industries . Due to these changes in simple machine industry market, there is a need to identify and find out the reason for change of the consumer buy pattern . And this study aims to conclude the infuencing factor of consumer de cion while buying a car in a age gruop of 25 to 50 in the city of China town. For this project we ar totaly concentrated on the consumer doings and the focus classify of the population. And i was trying to find out the what consumer requisites the item quality in their car (Srivastava). And later analysis we get the turn out that people are highly involved in the purchase decision of a car.IntroductionSingapore is almost historic profi remit hub in the Asian cub-continent. One of the most leading industries in Singapore is automobile industries. It is one of the leading and most stylish in Asia and in entirely world which provides an innovative and latest technology non only in country but also to the global market. Many of the biggest and large automobile industries are depend on the Singapore automobile industries (Jackman, 2010). Singapore market offers opportunities in the automobile company, which continue to grow. Recent investment reflects the importance of Singa pore as a major manufacturing base, especi altogethery for the production of higher entertain added engineering system. Many multinational corporations set up international offices for informant high quality and competitively proved automotive parts. They all nourish established headquarters in Singapore to coordinate manufacturing and distribution public presentation for region (Singapore, 2008)The automobile industries in Singapore has shown enormous potential for intensification from last few years and its also helped in strengthening the countrys trade transaction with America and Europe (Jackman, 2010). In 2008 the market trend of new vehicle registration in Singapore finished Q109 by 12%. This was the sign of improvement. But in 2009 the number of the registration became limited to 73,830 compared with registration of 97,348 cars last years (Singapore Autos Report , 2004).We had just gone through recently make report on Singapore Automobile industry , and according to that report , compare to last decaes 2009 gots very poor trend in automobile industries. Rather than recovery its going down. At the beginning of 2009 it gots off to poor start , ragistration falls down 12% as compared to last decaes (Just published Singapore Autos Report Q1 2010, 2010). There was then a dramatic additonal decadency in Q209, which decipher into a 20.7% y-o-y fall in new car registration for H109 , to a volume of 49, 619, according to statistics complies by the MTAS (Motor Traders Asscoication of Singapore). The severe worsen in sales dimensions and new automobile registrations has beaded expectations, especially prearranged a financial incentive packge reveal by Singapores authorities and the contribution of incentives by delaership to clear accumulation inventories. Against these conditions, BMI (Business Monitor International ) has formerly again rectify our forecasts for 2009 downwards. accord to forcasting it assumed that new vehicle registation in 2010 is for rise of 3.2% y-o-y , to a total of 94,644 registrations. Howerver lack of trading and registration of new vehicle in singapore placed third in 2009 in production. Toyota, honda, all these are very reputed and famous brand . in last decades overall market for Toyota is only 25% share, which ranked first placed , Honda motors sits in sec place with a market share of 14%. Hundai is in third place with 10.3% up from 9% in H109. Kia is fourth with 6.6% , up from 4.8% in H109, while Nissan (5.6%) is fifth (Just Published Singapore Autos Report Q1 2010, 2010).Models of Car in Singapore automobile industriesMaruti Cars Maruti CarsHyundai Cars Hyundai CarsHonda Cars Honda CarsTata Cars Tata CarsChevrolet Cars Chevrolet CarsFord Cars Ford CarsToyota Cars Toyota CarsMahindra Cars Mahindra CarsSkoda Cars Skoda CarsAudi Cars Audi Carsbentley Cars Bentley CarsBMW Cars BMW CarsFiat Cars Fiat CarsHindustan Motors Cars Hindustan Motors CarsICML Cars ICML Cars mountain lion Cars Jaguar CarsLambo rghini Cars Lamborghini CarsLand Rover Cars Land Rover CarsMahindra Renault Cars Mahindra Renault CarsMaybach Cars Maybach CarsMercedes Benz Cars Mercedes Benz CarsMitsubishi Cars Mitsubishi CarsNissan Cars Nissan CarsPorsche Cars Porsche Cars post-mortem Cars Premier CarsReva Cars Reva CarsRolls Royce Cars Rolls Royce CarsSan Motors Cars San Motors CarsVolkswagen Cars Volkswagen CarsVolvo Cars Volvo CarsTheoretical framework Consumer Buying BehaviorConsumer behavior is a repugn task to analyze the consumer. It depends upon the choice of node what they want to buy and what they dont want to buy. This influences us to analyze better on consumer decision making process. Its needful to go to sleep how the consumer is making the decision at time of purchasing the product. any somebody has its own choices, ideas, psychology for buying a product. When I came to retire about the project on consumer buying behavior I anchor it very interesting achievement for me as guided by my prof I got the success to complete the given task. (Consumer Buying Behavior)Why nodes buy products?As we all know that a consumer buy product to action the needs and his desire .some of its needs are necessary for our daily spell life and some needs are based on the client demand. For buying a car a node needs influences about the car. There are two types of car-Internal influencesExternal influencesI have include both type of influences in my brush up succeeding(a) are the sources where a consumer gets dataPersonal sources-family, friends, neighbors etc. Commercial sources advert salespeople retailers dealers packaging point-of-sale displays. Public sources newspapers, radio, television, consumer organizations specia slant magazines Experiential sources handling, examining, using the letHow do consumers buy?This model is utilize for making marketing decision. It used in buying process rather than for purchasing.In first pace the consumer identifies the requirement of needs. At this step consumer analyze that we should buy a car or not.After this the searching of getting schooling starts. A consumer more than(prenominal) influence buy the word of mouth coming out rather than other sources like advertising, internet etc.After this its central that how does the customer use the discipline obtained. This is an important aspect that how a consumer analyze the information received.High-involvement purchases include those involving high expenditure or personal risk for congresswoman a car.Why should a marketer need to understand the customer evaluation process?The answer lies in the kind of information that the marketing team needs to provide consumer in different buying situations. In high-involvement decisions, the marketer needs to provide a good deal of information about the positive consequences of buying. The sales force may need to adjudicate the important attributes of the product, the advantages compared with the competition and maybe even e ncourage trial or sampling of the product in the hope of securing the sale.Post-purchase evaluation Cognitive disagreementThis is a final target of consumer post-purchase evaluation of the decision. A consumer needs to gestate experience of all its concern subsequently making a decision. This is cognize as cognitive dissonance. For managing the job of post purchase it is commanding for the marketing team to influence the maximum potential consumer that the product give satisfy its needs. After the purchase of product the consumer should encourage that it had made a correct decision.According to my surveyWhich model of car do you own? * Which factor is most important to you while choosing a car? pamper tabulationCountWhich factor is most important to you while choosing a car?Brand Image expenditureafter sale serviceGood mileageSuperior qualityOverall body lookOthers numberWhich model of car do you own?TOYOTA2700000027HYUNDAI1229000032HONDA0018000018CHEVROLET004710012Others000 035311Total2822317453100My aim is to know about the main perception of consumer about the car. According to the above mentioned t fitting and my survey first main focus of the consumer is the brand watch after that price comes and third sale -service comes. In mainland China consumers are fundamentally focusing on prodigality cars because brand image is most important for buying a car. I want to know about the customer perception about car, after analyzing the t equal to(p) we conclude that for purchasing a car most of customers focuses on first Brand image second Price and third on after sale services. In china town city customer likes to spend their money on luxury car because brand image is most important for buying a car. center on congregationIn focus conclaves, a moderator uses a scripted series of questions or topics to lead a discussion among a group of people. These sessions take place at neutral locations, usually at facilities with videotaping equipment and an com ment room with one-way mirrors. A focus group usually lasts one to two hours, and it takes at least three groups to get balanced results.Focus group is also called as group discussion or group interview we could say that interaction between the one or more responsive and one or more researchers for collecting the research data (Focus Groups).Focus group is generally talks about the* How group of people talks about their interest.* motivate new ideas* exploratory researchHow to conduct a focus group?For conducting a focus group there are few steps which we have to follow for achieving accurate and satisfactory results.1. define PurposeDefining purpose means for starting a project first we need to understand why we are doing this project. To find out what is thinking of people? And why do we want to know that? If we able to understand these three question it will make our prices easier to go to next step. We need to be clear about our project.Purpose of my project is that I want to know about the consumer buying behavior and at the time of purchasing a car how customer make purchasing decisions?2. set up timelinesA focus group cannot be gene rating overnight. We should start planning for from each one and every stage of Process.For our project we gather the information about the Singapore car industries.We develop the questionnaire, and fixed the deadline for that.3. Invite the participant In my project I have develop 15 questions. And I have through 100 questionnaires.4. Create questionnaire and select locationI have send off 15 question. Some are the personal questions and some are questions colligate to a car. And for our survey I had chosen Singapore. jump on * Gender move through tabulationCountGenderMaleFemaleTotal while18 to 251001026 to 352802836 to 50291645Above 5001717Total6733100I have focus 26 to 50 age group of people. I got 100 answerer isolated from 100 their 67 % are male and rest are females. 45 % of people comes under the 36 top 50 age group were 29 are male and rest are females. According to survey we calculate that 73 % of respondent are from 26 to 50 age group were 57 % are male and 16 % are female.Age * OccupationCrosstabCountOccupationStudentHousewifeProfessional self-importance EmployedExecutive IT/ BPOOthersTotalAge18 to 25640001026 to 350325002836 to 50002322045Above 5000071017Total67482910100The above table shows the relation between the age and occupation. According to our survey there are 45 % of respondent from 36 to 50 age of group and their occupations are professionals and self employed. Means income level moldiness be high in this group of people. And they can buy luxury and branded car. Postal Questionnaire Questionnaire is a list of written questions, there are two types of questionnaire, first were respondent could asked to complete the question with researcher not present, these types of questionnaire is called as postal questionnaire. And secondly respondent could asked to complete question w ith research present is called as structured interview (Sociological look into Skills).Questionnaires are curb two typesClose end In this type researcher provides a list of suitable response (Sociological Research Skills).Open ended in this type researcher not provide any suitable list of response to the response dent .respondent asked to write the answer in their own way (Sociological ResearchSkills).For my project I am using postal questionnaire because I am a student and I am not able to go each and every places of Singapore. One of the most reliable methods of research is postal questionnaire, because it is very easy for me to standardize and analyze the questions. Each respondent answered exactly same question. And I am using close ended questioner in this type there is no misinterpret of answer. Because respondent are restricted to give only multiple choices answer (Sociological Research Skills).Sample of Questions Postal QuestionnaireName ________________Age _______________ ____Gender M/FOccupation ______________Income __________________1. Which model of car do you own? Toyota Hyundai Honda Chevrolet Others2. Which factor is most important to you while choosing a car? Brand Image Price After Sales Services Good Mileage Superior spirit Overall Body Look Others3. Which color would you prefer? White vitriolic Silver Gray Read Blue Others4. How ofttimes will you be ready to spend on a car? $48,999 to $51,999 $52,099 to $92,299 $93,000 to $147,000 $150,800 to $187,800 Above $187,8005. Would you be ready to pay premium charges for additional services?Yes_______ No________ on the whole live up toVery at easeSomewhat cheeryVery dissatisfied tout ensemble dissatisfied6. SATISFACTION ABOUT THE SHOWROOMa) How satisfied are you with the stand-in of contacting the person who is entertaining you?b) How satisfied are you with the way problems were solved?c) How satisfied are you with information clarity about the car?d) How much are you satisfied with the pro ducts and services offered by Dealer?e) According to you how much are you satisfied with after sales services of the company?f) Were you satisfied with the excess benefits provided by the dealer/sales person?g) How much are you satisfied with the finance service provided here?(Where totally satisfied means 5 points, very satisfied 4, somewhat satisfied 3, very dissatisfied 2 and totally dissatisfied means 1 point)7. Do you think that the actors line of cars was made in time?YES_____ NO_____8. Are you satisfied with staff work here?YES____ NO______9. Do you think the staff working here has proper(ip) knowledge?YES_____ NO_____ DONT KNOW______10. Before buying a car from here were you offered a test drive?YES_____ NO_____11. What was that single most important reason for initially buying the car of this brand or from this dealer? Advertisements Recommended by others placement Quality product5432112. On a scale of 1 to 5 how would you rate you overall purchase experience?13. Based on your overall experience how presumable would you be to purchase another vehicle of this brand/dealer, if you have to flip-flop within a year?Definitely wouldProbably wouldMight be or notProbably would notDefinitely would not14. How much are you satisfied with the performance off your car?Totally satisfied_____Very satisfied_____Somewhat satisfied______Very dissatisfied______Totally dissatisfied______15. Do you think that your car is better than cars of others companies in this incision? Yes____ no____ Anaysis Form finding I anlyse that purchsing a car consumer get trouble because its not a product which used in twenty-four hours to day life , mostly people purchaed occasionally. And often purchase process involves the dialogue with dealer or sles person , Which need to gather lots of infromation regarding car. closely of consumer spend their lots of tim at buying because its high economy and extend could be high.According to 100 survey with singaporean , consumer ranked the chase factors which are most important for taking decion for buying car.* Sales after service* Brand image* Vehicle relaibilty* Driving performance* Saftey rating* Car price infromationAccording to my survey Singapore car are cheapest in reality market place, compared to USA, japan , and European countries because of singapore presidential term ploicy. There are 100 of automobiles dealers in singapore who provides the aggressive and select services to owners of car. Conclusion and RecommendationsSince Singapore Automobile industry market is constantly in the prowl of swelling as a biggest car manufacturer, people are like to buy car as there is exploitation of income of normal people as well as preferences of consumer. It is very important for the car dealer or car manufacturer to understand the different feature affecting the amount in car buying behavior. According to finding and analysis of data about the consumer satisfaction of showroom its rated as 3. its consist the information provided by dealer or sales person service after sale, before buying allow for test drive, providing particular(a) premium changes and latest technology are mostly affecting the car procuring behavior. People are most conscious about spot information which is given by dealer and sales person who serves according to needs and want of the each and every customer. Sales after services, safety, brand image and reasonable price are one of the important factors for consumer. Factor two contain family needs which includes income level, brand image, insurance facility, credit card credence is also affects the customer car procuring decisions. Factor three contains location of car dealer shop, looks availability of services provided by car dealer.Overall assorted internal and external factors like extra facilities , infrastructure of showroom ,location of showroom, unlike information provided by car dealer , promotions and media , features of car , latest technology, its all contributing in making car buying behavior of costumer.BibliographyCarmen Moreno, M. R. (n.d.). center GROUP RESEARCH REPORT. National shows of Health National Heart, Lung, and Blood Institute .Chung, J. W. (2003). trade in Singapore Macro Trends and their Implications for marketing management.Focus Group Fundamentals. (2004, May). Methodology Brief .Focus Groups. (n.d.). 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