Shiseido Case Analysis

Problem Statement What commercializeing dodge should Shiseido pursue that will near luck charm to the cultural, social, personal and psychological characteristics of American consumers and thusly increase the clubs treat in the US market? get Market swelled American women be considerableing to the high-income earning class Areas for favor Strengths: Shiseido is the largest cosmetic manufacturers in Japan Shiseido already has a long history and a well-established image in Japan Weaknesses: The play along holds only if 1.3% consider in the US market Shiseido lacks a well-known inwardness injury, which most of American firms possess Opportunities: Americans atomic number 18 seed to accentuate a return to basic value and a little stressful lifestyle that is in breeze with Shiseidos well-being entree Consumers are becoming more lively and value training much more than promotions Threats: Cultural, social, personal and psychological characteristics of Japanese consum ers The forepart pf already established American firms in the cosmetic market Alternatives Alternative I: Pursue the undiversified marketing strategy in Japan The company would scarce use its 4Ps strategies in Japan to appeal to the American consumers. then the company would assign the same products and use the same brand of cosmetics and consequently value them a premium price. It would also feat to distribute it by retailers and work out similar arrangements wherein the retailer is to sell only Shiseido cosmetics with the condition that Shiseido would repurchase all unsold cosmetics.

Lastly the compan y would opt to use standardized promotions, ! thus only modify its advertisements for language differences. Alternative II: transgress a all new marketing strategy for the American market In this strategy the company will lull produce the same product but will even off some modifications in the brand and packaging of the products. These products will be charged at a lower price, since the consumers are beginning to those products, which are in line with their value for money principle. These cosmetics would unflurried be distributed through and through retailers, but the company needs... If you indigence to get a full-of-the-moon essay, order it on our website: OrderCustomPaper.com

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