Study on Haldiram’s

Industry- Food. confederacy Name- Haldirams. Product- Frozen Foods, Namkeens, Sweets, Cookies, Sherbets (Sharbat), Minute Khana (Microwaveable Food), Papads, Pani Puri, Bhel Puri, Chips(Boletos, Takatak, Whoopies), Royal Temptations (Packaged Dry Fruits), Guajarati Snacks, South-Indian Snacks, Nimbu Masala Origin- 1937 in Bikaner, Rajasthan byGangabisenji Agrawal, India. today having three independent branches at Kolkata, Nagpur, Delhi respectively.Countries- Nepal,Pakistan,Bangladesh,Canada,Australia,Sri Lanka,Singapore,Malaysia,South Africa,Indonesia,Qatar,Saudi Arabia,Hong Kong,Japan,Kenya,Libya,South Korea,Nigeria,Mauritius,joined Kingdom,United Arab Emirates,ZambiaandBahrain. Marketing Strategy- The Marketing Concept (Customer must be satisfied). Pioneers- To recruit ready-to-eat snacks, Packed Namkeens, restaurant offering Indian Traditional foods like chaat-papdi, gol-gappe, bhel-puri etcetera Cause of popularity- Quality Products and hygiene. Competitors- Foreign- SM Foo ds, Bakemans Industries Ltd, Frito Lay India Ltd. nd Britannia Ltd. Local- Prabhuji, Mopleez, Bikaji, Rameswar. Potential- Lehar and Bikaji. big Forces- Demographic-The Nagpur entity has introduced a spic-and-span range of vermicelli and macaroni with Italian machinery that is exported to some 25 countries in the Americas, the Gulf, Europe and Asia. So, along with focusing on savouries and sweets they have introduced products that appeal to regional tastes and preferences. Economic- Quick service restaurants for middle-class, vast variety of products on competitive prices. Technological- tonic ways of packaging namkeens.Its packaging techniques increased the shelf life of namkeens from slight than a week to more than six months. To add potato products, machinery was import from the US. All the food items were prepared and packaged in a actually hygienic environment. The companionship tied up with many online sites to make availableness of products on free home delivery basis. It also enabled the people to invest customised gifts to specified regions. Socio-Cultural- They were awarded International Award for Food & B of all timeages by the Trade leadership Club in Barcelona (Spain) because of popularising ethnic food.Like in India, earlier there was no restaurant that offered gol-gappe, bhel-puri etc. So, according to the culture, they offered products. Political- In a report, Prabhu Shankar Agarwal, the owner of the Kolkata whole, was arrested on charges ofmanhandling customers. On Jan 29, 2010, Prabhu Shankar Agarwal was sentenced to life imprisonment along with four others by a fast track court for conspiring to kill a tea cash in ones chips owner whose shop came in the way of a food substance he was building. This incident affected their reputation severely.Micro Forces- The Company- In the early 1990s, because of the involution within the Agarwals family, Haldirams witnessed an informal split between its three units as they started operating se parately offering similar products and sharing the same speck name. This split had resulted in aggressive competition among themselves for a higher piece of domestic and international markets. Competition- Due to increasing competition and upcoming new substitutes to Namkeens they added Bakery items, dairy products, sharbats, ice creams to their portfolio.Customers- Haldiramscustomer services are non good. Few of the companys restaurants did not possess the minimum requirements, such as adequate seating arrangements, theres insufficient parking space and services were hardly ever done with a smile. Public- Did very well in this field. Public was get conscious about hygiene and cleanliness. Their Nagpur branch was conferred the International Food Award. Delhi unit was awarded the Keshalkar Memorial Award. Just because of high standards in quality and hygiene.Market Intermediaries- Cordial relationship. cockeyed distribution network. In case, the distributor finds product damaged after sledding of the transporter, company issues a special credit note when informed on phone so that distributor can get cash on the next visit. Competitors- Frito Lay India Ltd. (Frito Lay), one of Haldirams major competitors, was expanding its market share. Instead ofdirectly competing with the market leader Haldirams, the company launched innovative products in the market nd backed them with heavypublicity. SM Foods introduced a rangeofinnovative products. The company launched Indias first non-wafer chips in 1988. SM offeredproducts under two main brands alert and Piknik. Under Peppy, it had sub-brands such as Cheese Balls, Ringos, Hi Protein Crispies, Potato Rackets, Hearts, veg Treat, Mixtures and Minerette. Under Piknik, it had Protein Pin, Junior and Corn Puffs. Bikaji is doing very well by providing more variety of products at less prices with more profit margins.