Medical Tourism : Introduction

During the past four years, the market grew at a banging rate of 20-30% and is expected to grow hike up. Considering this growth the current market coat is estimated to be $100 billion. checkup Tourism persistence offers tremendous potential drop for the heightening countries because of their low-cost advantage. The advantages of aesculapian tourism include improvement in export earnings and healthc are infrastructure. Many people in westernised human race are accustomed to visit other nations which can offer medical exam exam treatment and truly economy rates.In other words high superior health care treatments can be best available oversea at a very affordable prices (Herrick, 2007). Medical tourism has been very popular among the nations like Thailand, Philippines, Malaysia, India, Cuba, South Africa, Singapore etc (Bookman, 2007). In order to corroborate the full potential of the industry, it is imperative for these countries to develop a strategic program for coord inating various industry players the medical practitioners, private hospitals, policy makers, hotels, trans portation service and tour operators.This report presents the strategy that call for to be implemented by India, one of the key destinations for Medical tourism, in order to achieve industry-leadership. The intellectual for rapid growth of the medical tourism may be attributed to unyielding waiting lists, opened channels for a high quality treatments etc (Carrera and Percivil, 2008). The Medical Tourism Industry in India is poised to be the next epic success story after software. With a great information engine room (IT) hub in India, it has got great potential for medical tourism (Connell, 2006).According to a Mckinsey-CII learning the market size of it is estimated to be Rs. 5000-10000 Crores by 2012. The key concerns facing the industry include absence of government initiative, lack of a coordinated feat to promote the industry, no accreditation mechanism for hospit als and the lack of uniform pricing policies and standards across hospitals. 2. 0 Aims To analyse business strategies of medical tourism industry and base on the info analysed necessary recommendations are raised in order to develop the efficacy of the this industry in India. . 1 Objectives * To explore the field of medical tourism and different business strategic go ones followed by other evolution nations * To analyse the current position of Medical Tourism in India * To pronounce business strategies thrusts for the future * To provide necessary conclusion and recommendation. 2. 2 stage setting of the breeding There has been a considerable improvement in medical tourism all over the world. However, the developing nation like India needs to develop its own ranges to contribute more towards medical tourism.The research had pitch able hypothesis for this study which give be attendful to be tested and effectively practiced in India. The conclusion may provide additional plans for the sustainability of medical tourism in the state. 3. 0 Reasearch Methodology explore helps in exploring the new things in certain area of interest and enhances the acquaintance (Jenkowicz, 2003). It helps in analysing the conflicts in that limited area and tries out in decision some solutions for a particular conflict. It is the logical and systematic exploration of particular area of interest (Collins, 2003).These acts as template for carry out research. This further enhances the quality of the research (Malhotra, Birks, 2005). Research invent can be classified advertisement as follows Figure 3. 1 research design (Malhotra and Birks, 2005) The current study primarily focuses on the business strategies medical tourism in India. An exploratory research is adopted for this current study whereby the key problematic area is not yet place. On the other hand the conclusive design has only very confined or specific hypothesis. This is a multifactorial study which exit have a small sample size.Hence the information thus collected can be quantifiable. The questionnaires in study of the descriptive study are pre-formulated. Of all the different types of studies the cross sectional studies are considered to be the commonest approach. In case of simple cross sectional studies the respondents give be interviewed only one time where as in case of multiple cross sectional studies the two or more respondents will be interviewed at one time. Cohort analysis, which will be categorized under the multiple cross sectional studies, group of individuals will be exposed to equal traits at given time period.There has been a monumental difference between longitudinal and cross sectional research however, longitudinal sample remains same unlike of cross sectional research. The size of the smaple will always remain same if both the researches such as casual and descriptive research are equal in image (Malhotra, 2006). Research methods According to Blaxter (200 6), the research skills constituting selection, analytics and presentation of data explore facts finished some distortions of any interested subject. The research methods have been broadly classified.However, critically evaluating the data through with(predicate) further research would be carried out with help of previous research validation. The methods could be in mixed approach such as quantitative and qualitative methods. The researcher understood that on that point should be a deep understanding of the tools before incorporating it into the research (Grix, 2004). The researcher finds interpretivism as best approach to explore the subject and to identify the data utilize qualitative research techniques. There are two different types of approaches normally used such as inductive and eductive approach. The research is purely establish on the end result which is much similar to inductive approach so, the deductive approach is eliminated from this research. The researcher is ver y keen on identifying suitable tools and techniques to evoke appropriate research methods and data arrays for which a proper research strategy is to be used which would be critically analysed and confirmed through case studies (Punch, et al, 2004). 3. 1 Data collection It is the important aspect in the research process.All the research tools and techniques used to collect data is performed with subject to person-to-person interaction, focus groups, observation and artefacts. All the data collection are identified with two segments such as special data collection and alternative data collection. 3. 1. 1 Primary data All the data associate to qualitative and quantitative methods are observed through this technique. In this primary research, questionnaires and semi-structured interviews are considered as important. The researcher chosen closed ended questionnaire which will be more suitable for the research undertaken (Naoum, 2006).Based on the qualitative type, interviews were p erformed to derive data required for this research. The researcher had chosen telephonic interview which could be more reliable and can provide deep insight data relevant to research study. All the interviews are preceded with questionnaire to probe the participants based on the response to previous questions (Collins, 2003). 3. 1. 2 Secondary data The researcher had foregone through a rigorous study based on books, journals, online articles and newspapers. to the highest degree of research related journals are derived from science direct and EBSC host websites.However, there is a considerable amount of vagueness found by the researcher during the collection of secondary data. The researcher had followed probability sampling technique to use in the current study which could produce accurate results needed for this research (Breweton, 2001).