Perception and Individual Decision Making

CHAPTER 5 PERCEPTION AND INDIVIDUAL DECISION MAKING education OBJECTIVES after(prenominal) studying this chapter, students should be able to: 1.Explain how two masses mountain see the same thing and interpret it differently 2. learn the three determinants of attri simplyion 3.Describe how shortcuts can assist in or distort our judgment of others 4.Explain how perception affects the stopping point-making process 5.Outline the vi steps in the rational termination-making model 6.Describe the actions of the boundedly rational finish maker 7.Identify the conditions in which individuals are most likely to use intuition in closing making 8.Describe four styles of termination making 9.Define heuristics, and explain how they bias decisions 10.Contrast the three good decision criteria TEXT OUTLINE I. Introduction A. The Intel Decision Blunder 1. happen of 1994 2. The administrator co- gear uper and chief executive officer at the time, Andrew orchard 3. The powerful Pentium chip had become the brains in more(prenominal) than 4 million personal computing machines. 4. In late October 1994, a prof in Virginia discovered a shift in the Pentium chip. a) In division problems involving very large numbers, the solution was incorrect. b) Intel admitted that it had found the reproach four months earlier and had corrected it. 5.

A shrimpy but vocal group of customers and computer industry advocates were non happy. a) They sine qua noned Intel to stand in all the flawed chips. b) grove and his executive team approached the issu! ing as an engineering problem. c) They would replace amiss(p) Pentium chips, but only if computer owners could demonstrate that they really need an extra margin of accuracy. d) Grove considered the issue closed. 6. Consumers were angry. 7. Under pressure, Grove again met with his senior executive group to analyze the problem, and they resolved to hold their ground. They described the flaw as minor. a) Intels stance...If you want to get a teeming essay, order it on our website: OrderCustomPaper.com

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