Marketing - Ethnic Segmentation

grocerying - Ethnic SegmentationThe Afro-American familiarity , The Asian-American Community , and The Hispanic-American CommunityYour FirstName LastNameCourse , Sectionteacher sTitle Instructor sLastNameSeptember 2 , 2006 merchandiseing - Ethnic Segmentation : The Afro-American CommunityDuring the 2000 U .S . nose reckoning , 34 ,658 ,190 persons (i .e . 12 of the population of the United States ) identified as mysterious or black (U .S . census Bureau . nose count 2000 , Summary 1 . More recently , the U .S . nose count Bureau s Public Information Officer , Robert Bernstein reported that the African-American population had increased 1 .3 between 2004 and 2005 (Berstein . Population projections by the U .S Census Bureau show a middle-series pull together rate of almost 10 million by 2010 , and over 20 million by 2 030 (DayThe average number of individuals residing in African-American-identified homes in the United States is 2 .63 persons .82 of whom argon under 18 years of age , and 1 .18 of whom are over 18 years of age (U .S . Census Bureau . America s Families . Of these persons , 76 .1 of those between 18 and 65 years of age get down at least a high school cod aim of education or higher , and in the like conference , 14 .9 hold a Bachelor s stop or higher (U .S . Census Bureau . Educational progression - nasty OnlyThe median per capita plate income of the African-American lodge in 2005 was 30 ,858 (DeNavas-Walt . African-American households are curtailing their using up in many categories , including fare , clothing and basic household items , objet dart investing more(prenominal) in home repair , home entertainment , and consumer electronics . Although they are trimming back , black consumers are simmer down spending more than their white counterparts on most of t hese products (Target Market intelligence o! peration : The inexorable Consumer Market Authority . economic consumption Data . The 2004 purchase habits of this Community show the following particularised expenditures : 110 .2 one million million million dollars on housing and related charges , 14 billion dollars on shout services , 10 .7 billion dollars on household furnishings and equipment , and 3 .

7 billion dollars on consumer electronics (Target Market tidings : The Black Consumer Market Authority . Expenditure DataMedia methods to target the African-American corporation vary based on the audience , but in all but the youth /teen category , tell on loyal ty is tied to race representation in send and overall consumer satisfaction during in-person obtain experiences (Youths and teens tend to be trend shoppers regardless of representation and /or in-person shop experiences (African-American Market masterThe sixth edition of African-American Market professional person highlights a variety of selling-related facts : the best general media advertising course is Black-themed magazines and the internet African-American men can best be reached through cable television s Black Entertainment bespeak (BET African-American women can be reached via cable television s vivification channel and the radio (Brown , R Washton , R Chapter 1 : decision maker director Summary - Media UsageThe opportunity to successfully market to the African-American Community depends on reliable information , and Target Market News : The Black Consumer Market Authority provides extensive , pertinent enlarge to assist in outlining the proper strategies for target marketing to this throng of consumers who ha! d 679 billion...If you want to get a full essay, gear up it on our website: OrderCustomPaper.com

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